About Influ Inspect
Hi! I’m Sofie, and I’m the founder of Influ Inspect. If you’re looking for someone to figure out which of the influencers pitching you is actually an influencer, I’m here to help.
In 2012, I launched my own travel blog WonderfulWanderings.com. I’ve since worked with over 100+ brands to create awareness, grow brand recognition and generate leads.
I’ve spoken about influencer marketing in travel and tourism at conferences such as Traverse and have appeared in national print media as well as on sites such as Business Insider and Wall Street Journal.
As an influencer myself, I stay up-to-date with all the latest algorithm changes and social media tricks. I know what organic growth and engagement look like, as well as how some people (try to) fake it.
By attending industry conferences and trade fairs where I can talk to both brands and influencers alike, I know what it takes to make a partnership succeed.
Why Influ Inspect?
I launched Influ Inspect because I was tired of seeing brands get disappointed by infuencer marketing in tourism simply because they’d chosen to work with the wrong people.
As a brand, your resources are limited. You don’t have the time to spend hours analyzing an influencer’s channels and yet that’s exactly what you should do if you want to make sure they’re fit to help you reach your marketing goals.
Likewise, you may not have the budget to subscribe to a wide variety of tools that allow you to recognize fake followers, check a blog’s back link profile, and much more.
With Influ Inspect, I want to save you both time and money by taking the research part off your hands.